VIDEO + MOTION

UOPX | ALUMNI BENEFITS VIDEO SERIES

3:09 BRANDED EXPLAINER | CREATIVE + ART DIRECTION | PRODUCTION DESIGN

Developed as part of a five-video series to increase awareness of the benefits and resources available to University of Phoenix alumni, this branded explainer combines studio production, lifestyle footage and motion graphics. Creative direction encompassed set design development, wardrobe, on-set art direction, extensive storyboarding, stock footage selection and detailed motion design direction to create an engaging and informative alumni experience

UOPX | 16-MONTH MBA

:30 SPOT | CREATIVE CONCEPT + ART DIRECTION | STORYBOARDING

Developed to challenge traditional perceptions of earning an MBA, this :30 commercial highlights University of Phoenix's accelerated 16-month program. The creative approach combined concept development, scriptwriting, storyboarding, curated stock footage, music selection and voice talent casting to deliver a clear, compelling message.

UOPX | 16-MONTH MBA — VARIATION B

:30 SPOT | CREATIVE CONCEPT + ART DIRECTION | A/B CREATIVE TESTING

Developed as an alternate creative treatment for A/B testing, this variation of the 16-Month MBA commercial introduces new lifestyle footage, a female lead, enhanced motion graphics and a different voice talent. The revised visual approach explores an alternative way to engage prospective students while maintaining the campaign's core messaging and program benefits.

UOPX | 16-MONTH MBA — MOTION GRAPHICS

:18 SPOT | CREATIVE + ART DIRECTION | STORYBOARDING + MOTION DESIGN DIRECTION

Developed as a fully animated variation of the 16-Month MBA campaign, this spot replaces lifestyle footage with motion graphics, animated typography and visual storytelling. Extensive storyboarding and close collaboration with the motion designer helped establish the animation sequences, transitions and pacing while maintaining the campaign's core messaging and audio direction.

UOPX | ALWAYS ON 24/7/365

:06 SPOT | VIDEO ART DIRECTION + ILLUSTRATION | INTEGRATED CAMPAIGN

Part of University of Phoenix's Always On 24/7/365 campaign, this six-second spot reinforces the flexibility of an education designed around the lives of working adults. A concise, visually driven message communicates that learning doesn't have to follow a traditional schedule.